What is the most important principle in marketing that people are completely missing? Two words:
FOLLOW UP.
A lot of business owners out there don’t have a process set up to follow up with their potential customers. You are missing the boat!
Automated follow-up
- Have an opt-in
- Have a pdf download offer
- Get a CRM
Back in 2004, I had a simple shopping cart. It worked great but once I needed something that had more options, I knew it was time to upgrade.
I like Infusionsoft, it is complex but it is amazing! You can start with something simpler to get your feet wet, but the point is – START!
Consultation Request follow-up
Give them access to more of my website than the average Joe. It gives them an opportunity to see what we do, what kind of pricing we have, etc. It makes closing the sale that much easier because they already know what we do and they’ve thought about how their business might be presented with an AdToon.
Manual follow-up
My team and I review our leads (people that have inquired about using AdToons), and we stay on top of following up with them on a regular basis until they TELL US not to.
Remember, if you don’t follow up, you may be missing out on a lot of business.