Content marketing is a big buzzword these days.
What is content marketing?
It’s simple: creating material and information in a variety of formats on topics that people have an interest in, whether it’s a podcast, a video, an illustration… on your website, on your blog, or elsewhere. This is content marketing.
Search engines then see and index this information. When people searching Google use related keywords and key phrases, links to the most relevant sites pop up. The better and more relevant your content, the higher up in the search results your website appears, and the more traffic you get to your site.
Content marketing is huge right now and it’s a key strategy to bringing visitors – potential customers – to your site.
It can be a challenging strategy to implement. And it takes some work and time for the process to take hold and a steady flow of traffic to come in.
But once you’re driving that traffic… it is good traffic… reliable “warm” traffic. Ultimately, these leads are good potential buyers for your products and services.
So why are we talking about this today and what does content marketing have to do with cartoon marketing?
The more engaging you can make your blog posts with images, photos, and illustrations, the more people will understand the information you’re trying to convey. You want to appeal to the visual audience that will see an image and want to review that image and content further.
When this happens, Google sees the time that people spend on your page. If it’s long, Google considers it good quality, relevant information. And those people might be engaged and willing to share your blog more because they understand it and like your post(s).
The name of the game is to engage every visitor with your content writing, as well as visual and photo-based information.
To see this in action you can go over to my friend and mentor Russell Brunson’s blog and see the visuals we created for his program. It’s called ClickFunnels
Some examples of the quality that you can expect:
Pretty cool, huh?
To see all the images made by us that are used in Russell’s blog, click here.
Can you see the value in depicting what’s going on to share that with your audience and engage them with your message?
Anytime your marketing message involves technology, you have to make things visually rich. Otherwise, people shut down, they click away, or the information just doesn’t resonate.
The name of the game these days is quality: quality content, quality text, quality images, and quality videos to engage your audience.
You may not be in a technology-based business, but maybe you have a complex value proposition. In that case, you need to have people understand your business in order to warm them up to the idea of working with you. Do that and you’ll be able to get on the phone and seal the deal to start the kick-off phase of the project.
The process to create these Content Marketing Illustrations is very simple
Step one: Send us your best blog or content piece on your website.
Step two: We then rough in illustrations of the material.
Step three: We resend those images to you to review.
Step four: We send the images to your webmaster so they can embed your blog with our images.
Step five: Once it’s posted, give Google time to digest the content and rank your blog post.
Even if you don’t have a blog, these work for company newsletters, free reports, e-books, and other marketing informational pieces.
What is important with Google is to get people staying on your site longer and passing around your blogs and content.
To discuss if your business marketing content is a good fit for one of our AdToons Blogs, run over here and sign up.
Look forward to hearing from you.