Just spoke with Terry… I’m so pissed off.
More on that in a bit… but first let me get something off my chest.
When it comes to free software for whiteboard animation…
Do you sell to robots?
Then why have robots create your video marketing?
Think about it this way. You hate chatting with an automated phone system because it’s so cold and annoying.
So do you really want a robot creating a video promoting your prized brand? Of course not! The result is a video that is… cold and annoying
Some things are best left to humans. The subtle talents of real artists and writers can’t be recreated with cheap software in your marketing videos used by providers like Powtoon and the folks you find on Fiverr.
Which brings me back to Terry and our conversation that pissed me off.
We were talking the other day about a marketing video he needed done… and things went bad. Really bad. But… I saw it coming.
Let’s chalk it up as another person bit by El Cheapo. No, not the drug lord who El Chapo, who is a menace to society.
We are speaking of another menace!
This El Cheapo is ruining digital marketing. These El Cheapos pose as whiteboard animation providers. They attract attention because they offer lots of crazy discounts. But they don’t deliver quality animation work. In fact, it’s downright bad.
But many don’t realize it until it’s too late because they focus on the low fees they charge. And they end up biting many an innocent business owner on the rumpus.
They took Terry’s money and couldn’t deliver.
In fact, he couldn’t get past the script phase.
Terry forwarded a few websites of helpful tips and asked ElCheapo.com to summarize the concepts and turn them into a powerful script for his new marketing video.
The team came back with a trimmed down plagiarized script of said websites and said, “What next?”
“Uhhh. You didn’t do what I asked the first time!” replied Terry.
So more back and forth they went… with more time and money wasted. Poor Terry spun his wheels hoping they would finally get it.
They did NOT.
I chalked it up to another marketer sucked into the empty promises of El Cheapo, who uses deep discounts to lure you in… and then underwhelms big-time with the work they produce.
We have all heard the phrase, you get what you pay for.
Here’s another one: A bad decision is a bad decision if it only costs you $300.
But you string enough of those together and you could have had your video assembled by the experienced and outstanding team of humans at AdToons, talented script writers, artists, and marketers.
But these El Cheapo sites pray on deal finders. Those who have a hard time parting from their dough. However, if they did it right the first time, they’d save money in the long run.
A couple years ago, I was at a trade show. A couple ladies walked up to our AdToons booth asking for a bit of my time. I obliged. We started by looking at their website on their phone.
The business owner asked me to check out her animation videos on her website. She had four or five short videos created by El Cheapo. “They are not converting, and no one is watching them,” she explained. “We also noticed that the artwork is on some of our competitors websites. What should I do?”
“You had these done on a bargain basement freelance site. Correct?” I asked, knowing the answer.
“How could you tell?” she replied
“Well, I’ve also seen that artwork used on several other websites. We call that stock illustration from an archive of some kind. Just like you have stock photography websites.” I continued
“Remember when stock websites were the rage? This company was able to charge you so little because that’s just one giant template.”
Here’s the reality…
For branding purposes going the El Cheapo way is not the smartest thing to do. In your video, your brand should speak to important elements of your values. You can’t use canned images you can find on every street corner to do that
Your brand is unique, and your story is as well. It should be professionally done.
Given all this here are three main reasons why we are better than Powtoon software, Fiverr or other similar El Cheapo services.
Here’s why you don’t want to go cheap:
3 Reasons AdToons is Better than Fiverr and You Using PowToons
1) These providers don’t know what to write
If El Cheapo doesn’t know what to write, they will look to you to give them direction, like our friend Terry. For many, English is their second language. This makes communicating back and forth somewhat difficult.
However, the most important language they must possess is the language of direct response marketing. I can bet they don’t have that, certainly not the 10+ years of learning from Dan Kennedy, Michael Masterson, Matt Furey, Russell Brunson and many other successful copywriters that the AdToons team has.
Or maybe you provide them with a script. But you’re not a pro marketing script writer either. How well do you understand the triggers to get someone to buy? How well do you understand human emotion and how to infuse that into the script? We don’t disagree that you know your audience better than anyone… but assembling a script for whiteboard animation is another animal altogether. Every script we create comes with a solid, effective framework behind it.
2) These providers don’t know what to draw
Yes, you can match words with images. This is “Concepting 101.” This is the most basic of all video art creation. An example of this is creating two characters who simply say the script back and forth in text bubbles. Oftentimes they miss important information by NOT reading between the lines.
These providers only scratch the surface for what is there. Mining below the surface is a result of understanding the intent of the message, understanding direct response marketing, and having an understanding of the actual intent of the video.
That’s why I like to say our artists are in “Concepting 404.”
You can see more of what I’m referencing in this video…
Watch this video to experience the AdToons difference
Not too long ago, someone came back to us after going with a cheaper whiteboard animation option previously. He wanted us to discount our pricing the second time around because they had invested in a previous “cheaper” option and then were going to redo it again with us. We said, “No discounts.”
Their “other option” didn’t lift results the way AdToons is known to do. We asked to see what the other provider did once we finished his project. We merge the two videos with where the narration lined up exactly. This way you can see the clear difference in quality.
Bottom line: You can’t get what we deliver with free software for whiteboard animation like Pow Toon. Or going the discounted route of a freelance site, like Fiverr.
3) You can’t trust them to deliver
What happens when you invest in free software for whiteboard animation and it’s too complex to figure out… NOTHING. Your video ideas sit on the shelf. What happens when El Cheapo doesn’t deliver… what are you stuck with? Lost money. But more importantly that’s time you can’t get back. You lost your investment. So was the free software for whiteboard animation worth it?
There are lots of fly-by-nights out there. Ones that may not be around tomorrow. So you need to put your trust in a company that has been there and done that… and for more than 10 years. That way when you have changes down the road you can reconnect with us to handle all your future tweaks and changes.
If you have tried whiteboard animation software that is out there and are not satisfied, then you need to try a group of professionals who’ve created hundreds of original marketing videos from scratch for satisfied clients.
You need to try AdToons.
Let me know what the biggest hurdles you need to overcome to attract prospects to your business, and we’ll assemble the team to solve those problems.
Run over here no and let’s start the conversation. Leave the free software for whiteboard animation for your children’s school projects.
You are one video view away from landing your whale!