When businesses take their game to the web, the first thing they do is figure out how to design it.   So they gather up all their competition’s websites, promotional literature and make it similar or slightly different.  Thinking they’ll fit into the crowd. Take the Search Engine industry, for example, before Google came out and launched … [Read more...]

I was at a recent conference where I heard of a couple of marketers going to Hollywood to film video and market their products with. Get this, they booked a flight, got in a cab, traveled to a remote location to get in front of the camera. They shot the film in about a three hours then got back in the cab drove to the airport and flew home. Don't … [Read more...]

Inside one copy writing course reveals a sales letter for someone selling life insurance. Its interesting to study. Along with the great copy and title, is a powerful image of an empty pair of shoes.  The title above that image of shoes said something to the tune of “What will you leave your family when you are gone?”  Listing off several bills … [Read more...]

Some time ago I was sitting in the Detroit airport awaiting the arrival of my plane taking me to Tampa, Florida. A few people looked over at me cause I laughed out loud thinking of something my 4 year-old, Sophia, told me the other day. Getting ready for school one morning, I prepared to give Sophia a bit of advice about life and school. Though … [Read more...]

I remember one of the first dates I ever went on in high school.  I had just picked up my girlfriend, and we were heading to a friends house on double date. We were engaged in casual conversation when out of the blue a guy on a Harley roared past and then cut us off.  He stuck his hand in the air and gave me the “bird.” The funny thing was I did … [Read more...]