If you’re in the insurance industry, a financial advisor, a CPA, or in the technology space… then you know it can be challenging to sell a product or service because your client can’t see, feel, or hear it! It’s not something tangible, in other words.
If that’s been your experience then keep reading because I have a way to solve that problem. And even if you are not in one of these industries, be sure to stick around to learn how to create immediacy with your product or service – no matter what you’re selling.
It all started this morning …
I woke up and saw a few strange charges on my bank account from a vendor I didn’t recognize. I was shocked, and immediately my heart started racing.
Was my account compromised… had I been hacked?
All the horror stories I’ve heard of people walking through malls or dining at restaurants or just going about their daily business and having their personal financial information stolen flashed through my mind. Have you heard about this stuff? Apparently, all you have to do is walk by an identity thief and this new technology can essentially “swipe” your card and steal your data.
You can Google it to find out about this and all the other ways criminals can compromise someone’s credit card.
It’s scary stuff.
I calmed down a bit and then I called my bank and was talking to the lady when I remembered the name on the unexpected charges. They’d done some DVD duplication for me, but it was a larger amount than I was supposed to be charged. The customer service rep checked and found that the company had run two separate debits. It was starting to make sense.
So I called the actual vendor and said, “Hey what’s going on?” They informed me that they had run two debits instead of one by mistake. They’d refunded the second one, but it hadn’t shown up on my account yet. Phew!
But guess what I did after all this?
I went online looking for wallets that protect your credit and debit cards so that no one can grab your financial info out of the air. Even though that hadn’t happened this time… I realized it very well could have. And the consequences could have been much, much worse. (One of the folks here at AdToons did have his card compromised, and it took weeks to sort it out – what a pain the rumpus!)
What does this have to do with you and your business?
It has everything to do with you.
When you’re selling insurance or financial advisory services you have to deal with the issue that the effects of not having insurance or sound financial advice just aren’t top of mind.
But at AdToons we try to reverse that attitude. We do this by creating a believable scenario in the opening of your whiteboard video that grabs the attention of your would-be prospects… your would-be buyers. And we paint a vivid picture of what could happen. You’re selling fear. You’re selling the potential to be harmed. And you can prevent it before it ever happens.
Here’s a great example…
We had a technology client who sells cloud-based back-ups for business data. So how do you sell that to people? You have to create a scenario where a business owner’s server crashes so that you grab that person’s attention and make them imagine how an incident like that would affect their company.
Then you offer them a solution so they can have peace of mind knowing that everything’s safe and secure.
I’m sure if you looked at your industry and some of the worst-case scenarios you’ve seen affecting your customers and clients you could come up with dozens of examples you could use in your AdToons video. Any of them would make a riveting introduction to a video to promote your business.
I hope you enjoyed this behind the scenes look at how we help our clients sell fear. If this approach resonates with your business… and you’d like to explore more ideas of how we could set up a story for your business… run over to this page, and apply now.
We have limited slots available for the upcoming month, but there are a couple of openings. Be sure to run over to the application page and sign up now.
We don’t work with just anyone. We want to make sure it’s the right fit for us, just like you’re looking to see if it’s the right fit for you.
So take a few minutes to fill out that form here if you sell fear. I look forward to hearing from you.