Do you know what pain points work the best with certain audiences?
If not, here is an easy way to discover what works.
If you are running ads on Google, YouTube and Facebook…this is a done-for-you solution to see what pain point is the best for conversions.
We NEED to grab their attention FAST!
People have a short attention span and here’s a way to sink “the hook” (or main problem that grabs their attention) in them in the first 10-15 seconds.
So take our one client who we created a 2.5-minute video. Our client created an amazingly simple solution to the CPAP industry and is laughing all the way to the bank. He trademarked a cloth cover that goes in between you and your machine. This came about after doctors told him there was nothing he could do for his wife.
If you are an AdToons client, this works amazing because you already have a video to work with and slice up and test.
For today, here is our sample video for split testing.
For the sleep apnea video above, we would break this video into three separate pieces
all focusing on different hooks (pain points).
3 Different Ways of Split Testing This Video
• Does your spouse keep you up at night?
– then play the first scene- the space shuttle scene :07. Then go to the end… Starting with “the solution is. Then the result piece from the video.
• Is your CPAP mask super uncomfortable?
– then play the scene with uncomfortable masks starting at :33. Then go to the end.. “the solution is…” Then the result piece from the video.
• Not wearing your CPAP device…Do you want to die?
– then play the scene with the pro player dead in his bed starting at 1:13. Then go to the end… “the solution is…” Then the result piece from the video.
You get the point of how we deliver the message while incorporating pieces of the main video.
Why do this Vince?
Well, it’s a way to see which hook is outperforming the other ones. On top of that, once you find out which is working best, you can throw more money to that one and boost it even more… instead of tossing money out the window on lower-performing ads.
Bottom line: The successful campaigns you can scale more.
Ultimately, the 3 ads would drive to a landing page created would go on the landing page where all 3 – 30-second videos drive them back to the longer 2.5-minute video with the whole story.
Does that make sense?
This is not a huge investment since you have the base video created.
If this is something you want us to get started on… there are some additional artwork and editing and rearranging to the script to work on but the beauty is the main message is already there.
Simply reply to this email and let’s line up a time to chat. Let’s understand what the MARKETPLACE is telling us is your biggest pain point… not you, me, your spouse or your co-worker is telling you.
If you don’t have an AdToons video, no problem… mosey on over here and let’s set up a time to chat.