The world of online marketing is constantly changing. Prospects – your potential customers – are constantly bombarded with advertising messages left and right just about anywhere they go online but to make yourself stand out, you need whiteboard videos.
Emails, banner ads, social media ads, text messages… it’s a constant stream of material that many consumers just choose to ignore. And that means building your list of prospects – leads, in other words – is harder than ever.
But hope is not lost. In fact, there is a marketing channel with whiteboard videos is rising above all others these days. And it’s ideal for generating leads for business, super-qualified leads that turn into sales. That means increased profits for your business.
Whiteboard animation videos, you’ve seen them. They’re hand-drawn on, what else, a whiteboard. As a narrator reads a carefully-crafted script; the artist reveals a story in pictures. The overall effect is captivating. The viewer, who is very receptive to the message, can’t help but watch until the end. And by that time, they’re ready to take action. The whiteboard video’s storyline has affected them on a deep level. It’s met their needs and wants.
You’ve addressed the “pain” points facing prospects in your niche. And if at the end of it all you include a call to action that compels the prospect to provide their contact information in return for say, a free report or free consultation. At that point, you have gained well qualified prospect for your list. Bottom line that means more leads, more sales, more profits, and a bigger return on investment.
Only whiteboard animation videos can do this in two, three, or four minutes… and do it so well. What’s the story behind that?
First, there is the hypnotic effect of the hand-drawn animation itself. The viewer has to find out what comes next. They want to know how the story ends. They’re drawn in. Emotionally invested. And, as you know, good marketing is all about emotions.
Second, there is an immense demand for quality content that really talks to a given audience and engages them. When you share information and resources a prospect finds useful, they’re grateful.
Third, with the optimization and analytics technology out there today, you don’t have to throw your marketing against a wall to see what sticks, so to speak. You can ensure that your whiteboard videos reach your receptive target audience. And that means a higher response rate.
Fourth, that means better search engine rankings and more visibility overall to your audience. Consider this: Studies have shown that videos were over 50 times more likely to come up on the first page.
Fifth, a whiteboard video can published in many places and is easily shareable. Apart from your website, video hosting websites like YouTube and Vimeo offer handy tools that enable us not only to upload video free of charge, but also tweak their keywords to attract interest. More often than not, the above efforts will lead to increased traffic to your website… which means even more leads and sales.
Sixth, whiteboard videos are audience-friendly. According to a recent study, an average individual is able to retain only 10% of their auditory input (what they hear), while they can digest a whopping 50% of their visual input (what they see). That means traditional web content and marketing Is just not as effective these days. But.using a whiteboard video can help clarify what your business and your product or service is all about.
Increased brand awareness, clear-cut communication of products or services, and more leads and sales are what whiteboard videos can bring to your business. Contact us here and get your free quote today.