Coke did it with Pepsi.
Apple did it with Microsoft.
Now AdToons is doing it with marketing videos so you can
observe an apples-to-apples comparison
between an imitation and the real thing.
Take a look at our competition on the left and the
AdToons video on the right. This is the same exact audio file
simply visualized differently. Notice the difference between
the two? Let me point out a few of the many things that make ours unique.
Look at the difference in conceptual imagery
used to tell the story.
Our idea was to “pull the head off” so to speak, to show you what
goes on inside the mind…literally. How often do you see this?
A novel approach, eh?
One word. Engaging. Yes?
Our competition uses lots of “stock” art, thought bubbles,
and poor quality artwork.
If have ever seen a website designed with stock photos,
you understand how they cheapen the look of a website.
It’s the same for this style of videos.
Which is more intriguing to you?
Which looks more professional?
They use a photo of a hand. If it’s digitized like this, we have
seen instances where the software-style video actually decreases results.
We have full-time, real artists. This human element and
connection with the viewers is authentic and it’s what
keeps people sticking around to the very end.
Your brand comes to life in a entirely unique way.
Watch this video to experience the AdToons difference
Not too long ago, a prospect came back to us after going
with a cheaper option previously. He wanted us to discount
our pricing the second time around because they had invested
in a previous “cheaper” option and then were going to redo
it again with us. Their “other option” didn’t lift results the way AdToons is known to do.
I politely “declined” and simply said, “If only you had
selected us the first time, this would have been cheaper in the long run.”
Add up the fact that prospects pass up your offer
because of the quality of the video, and the fact you have
wasted time and energy to produce the project, and bottom line,
you LOSE money going on the cheap. Good-quality videos, like AdToons,
actually end up being cheaper because you only have to invest
one time by getting the job done right the first time.