So we’re going to get a little deep here, deeper than we typically go with these marketing tips that I send out. Let’s start with a question :
What’s your most valuable commodity in life and in business?
Time is of the essence.
Specifically for your customers and prospects time is supremely valuable. And they won’t waste it on just anything – especially a marketing message.
One of the amazing benefits of an AdToons movie is that helps your prospects “condense” time.
I’ll give you a couple of examples.
We had a client who was leaving the rat race of Wall Street. He was a stock trader and very successful.
He was leaving Wall Street to set up a coaching program to help other investors learn how professionals do it. He taught using a hub-and-spoke process. He’s in the middle, and he has all these spokes shooting out to investors observing what he does. It took him a half hour to explain to me what he does, and the value he provides.
But in the AdToon we created for him was able to explain the same process to his prospects in two-and-a-half minutes. Essentially, we cut out the time it took him to explain this process to others by 92%
Can you see how that’s valuable?
When your message resonates strongly with prospects; they’ll start to connect the dots as to why they need to contact you now. What’s the value of that? It’s far greater than what we typically charge, I can guarantee you that.
So this gentleman used that video to educate his audience and make his life easier. He didn’t have to “sell” as much to land new customers.
The same is true for another client of ours. Larry has a complex value proposition with several different facets. His clients are doctors, and he helps them get more patients.
It takes him an hour to explain what he does, typically. But his AdToon gets the point across in 12 minutes.
What he found was he was on the phone trying to articulate to these doctors what he was providing, and they just weren’t getting it. He could be an salesman and still confuse people because they can’t wrap their minds around the services he’s providing.
Thanks to his AdToon that issue is eliminated. Now, as part of his sales process, he calls his prospects and says: “Do me a favor. I’m going to send you a video link. Take 12 minutes of your time to watch it. It’s going to be the most valuable 12 minutes you’ve ever spent.
I’ve made doctors an extra $50,000 from this information. So please do yourself a favor and watch this video.”
He can send the video through texting or iMessage with an image, so they click the YouTube video and then watch it.
Next step is he calls them back and essentially says: : “Does that all make sense? Would you like to earn an extra $50,000 to $100,000 a year?”
With his AdToon he’s able to deliver his sales message in a third of the time, maybe even a fourth of the time, and still clearly show his value.
Now, you may be wondering how it’s possible to condense time in this way.
My good friend, Victor, and art director in another firm wrote a book called Visual Thinking. The research he has done on the subconscious mind is very, very powerful stuff. What he found was the conscious mind processes information at 4,000 bits per second. But the subconscious mind processes information at 4,000,000 bits per second.
He also discovered that when you use visuals to communicate, you effectively target the subconscious to get buy-in, to get engagement, to create interest. A picture isn’t worth a thousand words… more like a million. The picture speaks directly to your subconscious mind so that you can understand, connect the dots, make easier associations in your mind to create understanding.
That’s essentially how these marketers are condensing time.
I hope you’ve enjoyed this email tip. If you have a complex business, WE WANT TO HEAR FROM YOU. This is our wheelhouse. The more complex business you have, the more valuable your AdToons video will be because you will have more prospects understanding your value quicker, easier.
They can understand why you’re better than the competition. They can understand how they’re going to get benefits right away, and so on and so forth.
If having an amazing, highly-converting AdToon working for your business 24/7 while you are hanging out with the family, working on your business, or watching sports, then run over to this page, so we can line up time scheme and strategize your new video message.
Remember: Facts Tell, Cartoons Sell!