Tiger Woods hasn’t won a championship since 2013. (Whoa, has it been that long?!)
But Sunday he did just that. He captured his 80th championship and overcame a ton of adversity, including back pain, scandal and his age, to get back on top.
America loves a comeback story.
And it doesn’t get any better than that.
Except… if we are talking my beloved team, the Cleveland Browns.
This team has been a source of ridicule nationwide… the butt of every joke in the last 20 years.
But last Thursday, they beat the Jets by 4 points. The rookie quarterback, Baker Mayfield, brought them back in the second half to beat the Jets in a convincing manner.
Everyone is celebrating the team’s success and the potential for the rest of this season with a young, successful rookie QB.
And I couldn’t be more happy.
Take that GaryVeeee!!! (Big-time marketer Gary Vaynerchuk is a Jets fan and wants to buy the team).
So let me change my above statement… more than America loves a comeback story.
WE. ALL. DO!
We all love a good story.
It’s vital to tell your business story effectively to attract the right prospects and repel the lousy ones that just waste your time and energy.
The story is the most important element to producing a promotional video that works for your campaigns.
Don’t tell my art department that. They are important as well -- but a close second.
Speaking of which…
We just finished up a piece for an amazing attorney in the greater Chicago area.
Read below what the client, Greg, had to say about the video…
As a small plaintiff law firm in Chicagoland, we provide an excellent service, but there is just so much information our potential clients need to be aware of after a car accident or injury. Enter AdToons. We had some complex legal issues that we needed explain, and the AdToons team spent a long time on the phone with us understanding our practice and what we need.
For non-attorneys, these guys understood these issues (that some attorneys don’t even understand) after one phone call. Then their team went right to work telling our story in a sensible, straightforward, and serious way. We LOVE the video they produced for us, and we are so proud of it. I never write reviews, but I felt it was important this time because we are so thrilled with AdToons. I can’t wait to hire them again.
-- Gregory Patricoski -- Attorney at Law
Here is my reply:
Thanks so much Greg. You are a primo client that allows us to take the ball and run with it.
This one hit close to home to us, especially for one of our lead animators. His mother was struck by a drunk driver and killed on contact.
After learning what happens to loved ones left behind, this video became our battle cry for people in accidents getting taken care of.
We wanted to make it crystal clear the potential prospect has a partner to help them navigate their difficult situation.
So yes, Greg, we understood how much value you provide your clients and wanted that to be called out in your video.
And that’s the kind of personal pride and effort we infuse into every project.
So, in essence, our client in this case helps those involved in car accidents come from behind and get their lives back in order after a tragic and difficult situation.
How do you help your business clients turn their lives around?
What services do you provide that make the lives of clients and business partners easier?
Is your product one-of-a-kind and needs to be trumpeted from the mountain tops?
We can’t wait to hear all about it in our next call together.
Run over here and grab a spot in line to jump on the phone with me before the window of opportunity slams down.
Take this short quiz to see if your business aligns with our AdToons messaging.
P.S. Follow me on Instagram at @vincepalko. My youngest daughter is beating me with more followers. We have a running bet to see who can acquire more. Help!!! Lol