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How Being a Published Author Can Radically Change Your Business

July 30, 2018 by AdToons

AdToons Lead magnet

Imagine what it would feel like to have people look at you in a different light: not as a business owner, but as a published author.

Imagine what it’d feel like to get invited to speak on stage.

Imagine what it’d feel like to have people consider a trusted advisor they’re ready to do business with.

So, there I was, years ago, in a Mastermind meeting with my mentor, Matt Furey, who advised everyone in the group, there’s about 100 of us, on the benefits of becoming a published author.

He shared with us that people throw away business cards, but they don’t throw away books. They hold onto books. But more than that, having your name on a book puts you on a higher level than your competitors.

I have to tell you, I was bought-in hook, line, and sinker by what Matt said.

At the time I was still working my day job. But I began feverishly writing on my laptop, writing scribbles on a notepad, writing on anything and everything I could to get my thoughts down on paper in every spare moment.

I never considered myself a writer. I always viewed myself as an artist or an entrepreneur. That’s the challenge. But Matt helped me work through that so that I could write words, then paragraphs, and eventually a completed book.

Now, it wasn’t easy. It was tough process because at the time I had three girls under the age of six that needed my attention.

So you might be wondering where I got the time to do it. Well, I made time because I knew I wanted a different life. I knew I wanted my own business. I knew I wanted all the benefits that writing a book gives you.

So I would go to the library and lock myself in one of those glass rooms that was completely quiet. I was surrounded by the books that inspired me, and I would write, write, write, write. And before I knew it, I think it was like six months later, I had a book published: The Art of Selling Using Cartoons.

You may be thinking writing a book is great and all, but how do I do it? You probably don’t have six months to produce a book. The beautiful part to that is you don’t need six months.

As part of the AdToons package where we create whiteboard animation videos for people is that when we produce those videos for folks we are able to leverage that work – the script, the images, etc. – into the text and illustrations of your new book, along with some added material as needed

We will write any book and illustrate it, so you can have it on your website as a lead magnet. That means when people come to your website, you have something to give them in exchange for their email address, which helps you build your email list. This ebook also gives you a lot of prestige and credibility among your audience.

If all this resonates with you, then you’ll want to get ahold of my office as soon as you can so that we can start building out your lead flow funnel, including your lead magnet/ebook.
You can get in touch by clicking the link below, which takes you directly to my page.

I look forward to chatting with you and discovering what your business is all about and putting together an amazing piece for you to market your business with. We’ll go into specifics on how we will flesh out the ebook, and what else we need from you to get that done. And if you’d like you can take that ebook and print it out to create an actual hard copy resource for individuals to use.

So, that’s all for today. Hope you enjoyed this, and I look forward to chatting with you very, very soon.

Best,

Vince Palko

Filed Under: ebooks, lead magnets, marketing

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