Cold calling is a fundamental part of a small business – listen up to learn why.
There are a lot of people that don’t like cold calling. Most people hate calling people and talking to complete strangers. But the truth is, if you want something bad enough – you will do whatever it takes.[spp-tweet tweet=”You’ve got to learn to love the things you hate. – Vince Palko”]
Then mentality for cold calling is pushing through not liking something and focusing on the payout.
When I was 7 or 8 years old, we had the generic version of Atari. We got it one year for Christmas along with a couple of games. But we wanted a football video game. My dad made me call around to different stores and trying to find that game before we went to the store to buy it. It taught me to go after something that I wanted.
Want to make your cold calls warm? Get a page up on your page to get those leads that are at least interested in what you have to sell. It makes selling a lot easier.
Become a student of selling and find those gurus and you learn from them.
Don’t create that mental stigma for yourself that you ‘hate selling’.
To summarize, here are the points:
- Learn to love the things you hate
- Pick up the phone and dial
- Review and assess
- Learn to love rejection (about every 5 “no’s” will lead to a “yes”)
- Patient persistence