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AdToons Process "Behind the Scenes Look at Creating the AdToons" This process reveals how I work on every AdToon I touch. In it, you will see how I create my one-of-a-kind AdToons to bring to life characters of everyday people. Even people who think they have zero personality radiate with charisma when I’m through with them. As you'll see I don't simply duplicate Marvel and DC Comics like so many other cartoon marketing websites out there. It's pretty easy to take an image of Superman change nothing about the colors or "S" symbol on his chest and plop a head on the figure. This takes zero creativity and is breaking copyright laws in so many ways. So steer clear of these wanna be hooligan knock off artists. Okay, nuff of that, let’s dive in. Once I understand the high points of your products and who you are, I begin sketching your cartoon. My process is structured to ensure that you get exactly what you want. By providing ideas for images and input towards the process, the more I understand you, the more I can infuse bits of your personality into your marketing piece. Approaching every cartoon this way makes each one a “masterpiece.” At a high level, here is how I create an AdToon: 1) Rough Sketch I begin doodling after the client and I brainstorm ideas. I try different settings and poses to bring the character to life and add personality. Then I post the sketch(es) to the web for client review and feedback.
2) Detailed Black & White I create a detailed sketch once the concept is okayed. The lines at this phase are clean and crisp. After drawing the detailed sketch, I’ll post it to the web again for client review. If it needs more work or if something needs to be changed, I do it. Once the client signs-off on the changes, I advance the sketch to the next level.
3) Final Color Once I make my final adjustments, I then add color, which is like adding icing on top of a cake. Taking into account the client’s audience, I select appropriate colors for the cartoon. An eye-catchy color scheme is developed to set the AdToon off from the rest of the client’s website and marketing material.
Vince Palko Enterprises Ad Toons is a subsidiary of Vince Palko Enterprises. All Order Receipts and Credit Card Purchases will be billed by Vince Palko Enterprises, Sylvania OH. All sales are final. There are no refunds, exhanges or any reimbursements for jobs taken.
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