If you are a chiropractor, if you are a massage therapist or if you are someone in the field where you need people to give you ongoing monthly revenue and you need to get the point across to them that they need your services not once, not twice, but in an ongoing fashion, then you’re going to love this little tip.
I am just coming from my masseuse. I always call her my masseuse/spiritual medium. There’s a release that happens there, but also—so it’s a physical release and mental kind of cleanse.
I’m a fairly active guy. I play basketball, run, go to the gym, so my body’s always getting banged up. Pulled ham strings and tweaks and my back is always tight because I’m playing golf, and it’s really interesting because I go to this—my girl, Marlene—every month whether I need it or not.
It’s a good chunk of change over the course of a year, but I do it because there’s always something to be working on. She’s like, “What do you want to work on this time?” “Well, I pulled a hamstring. Well, I twisted my ankle and my whole right leg is now overcompensating for it. Can you release the muscles that way?”
She does, and she does an awesome job. Recently, we were creating a script for a chiropractor and the challenge he faces is that he only sees someone when they’re in pain and when they are facing a serious challenge, like chronic back pain or something where they have numbness and tinglies in their legs, their extremities, and that’s primarily when he gets to see them, when they come into the office.
He wanted to create a script, story, that talked about hey, you can’t just come in once in a blue moon and get readjusted. It has to be an ongoing thing, so that was a challenge. How do we do it? That’s a great question.
I always like to look to nature, to other inanimate objects and things in life, and we asked him, you know, do you ever use metaphors? Do you use different things in your practice to get people up to speed on why they need this ongoing maintenance.
He’s like, “Yeah, we talk about the car and how, if you do not—” shoot, I got to get over. One second. We talk about if you—where was I?
Oh, okay, the car. You get one car your whole life. It’s your body. If you think of the multiple different cars you have and all the different features—the different things that are happening to your car all the time—for example, getting oil changes. Getting a car wash. Getting your tires rotated. Getting X, Y and Z, and we just created this huge list and we said, you know, what would you rather have? Your car breaking down right when you need it the most, when you’re on vacation, when you’re going to an important business meeting, or would you like to have your car working for you all the time no matter what?
That’s the story we created in this fun little script. It turned out to be awesome. If you have a business where you are similar to a chiropractor or someone where you’re in health management of any kind, things of that nature, this is the thing.
Use metaphors to get people on board with—you can’t just come in onsies, twosies, it’s got to be an ongoing thing. Or, you know, risk having the system shut down, having your back throw out as you’re getting ready to—my brother in law was getting ready to get on a plane to go to Notre Dame and his back went out and the whole weekend was ruined.
You kind of got to capture those stories of what could be if you don’t get ongoing maintenance.
Anyway, hope you enjoyed this quick tip on how to get your customers coming back for more. Leave feedback below and leave feedback on our YouTube channel. Love to hear your feedback on that, and if there’s any other businesses that this might apply to, use it, take it and if you want to sign up for a kick off copy call, we can brainstorm, talk about your business, create an engaging video script. Let’s do it.
There’s no obligation to buy the whole package. Just take that first step and see what we can do for you, and if you love it, we’ll keep moving forward. If not, cut it off there and you can use it in other parts of your website or your marketing.
Anyway, hope you enjoyed this and look forward to chatting soon.