It seems lately we have been running into more and more eco-friendly businesses.
Tis great. We love contributing to the betterment of our world using our whiteboard animation videos.
A month ago, I met a great group of folks who do something very unusual with plastic bottles.
Watch this video below and see exactly what they’re doing with these bottles. It just may blow your mind. 🙂
Now, why are AdToons perfect for eco-friendly messages?
Great question. Our job as marketers is to make your material meaningful… to strike a chord inside of viewers and grab their attention.
Steve Jobs always had a knack for making big numbers meaningful for people, for example, when he talked about how many iPhone units had sold. He put those numbers into words or images that we could understand. The magnitude of these numbers were staggering.
I can’t remember an earth shattering example but know that I always admired his approach with this.
Anywho, you can get a sense for how we made numbers meaningful in this video. Water bottles are destructive to our environment and this company is doing its part to
help with that.
Clean Safety is extremely successful. They are working with LAX and a couple of other large customers. But they are just a small outfit.
A small outfit with a BIG message.
Now lemme ask you a question.
If you were considering purchasing product A versus product B, and for the most part the value proposition was similar…
yet product B had an eco-friendly component to it…
Which one would you choose?
If you are like most, wanting to help the environment
is a big pull.
What makes the message so compelling is that in this video we showed what plastic bottles are doing to our world.
If this company’s message just gave the highlights of the product and said, “We are eco-friendly…”, it wouldn’t be effective. Contrast that with showing exactly what these nasty plastic bottles are doing to us, animals, and our waterways. And by you buying this product you are actually doing our world good.
Watch how we present the product in our whiteboard animation and how its doing its little part to keep the planet eco-friendly.
Even if you are not in the eco-friendly space is there another way to make your product or service more meaningful to your prospects? Doesn’t matter what business you are in. We constantly mine for ways to make this happen working with lawyers, doctors, dentists and technology companies when creating our whiteboard videos.
If you do, you will grab attention, make it easier for you to be heard, and sell more products and services.
If this message resonates with you, and you would love to pick our brains on a potential message to get you noticed in a sea of clutter, hop on the phone and call us now at 419-841-3030 or fill out this form. We will line up time to chat.