Why Mr Clean Works with Women
Was watching some tee-vee the other night ...
and saw a Mr Clean commercial.
The new era of Clean looks like a tan, robust version of Dr. Wayne Dyer - with an ear ring.
This original cartoon of Mr Clean
has been around forever.
See photo below ...
And today I will reveal why.
But I will pull in a panel expert to assist me. I have a female cousin, Maureen,
who stayed home to raise 8 ... count
em -- 8 kiddies. She chose to forgo her
modeling profession in the process. So I believe
I have the ultimate MOM and house maker expert.
Back to Mr Clean...
He is the SUPER husband you'd love
to hate. This stud in all white helps
the woman tidy the house.
This character connects with its
primary audience because it
creates instant rapport with woman.
Practically, every woman on the planet is waiting for their
husbands to get off their keisters and help. Waiting for them
to be as meticulous about cleaning as woman are.
My cousin and I talked about this very topic at a family picnic the other weekend.
And she said, "I have woman friends taht are
divorcing left and right. They have this idea in their
head that the grass is greener on the other side.
And that one day they will find this night
in shining armor that will romance them,
not scratch their pants at inappropriate
times and clean the entire house after visiting
the grocery store."
She goes on to say, that these women are living a pipe dream.
Now I am not saying I agree or disagree with my cousin.
So "women's libbers" please suspend from writing any
chauvinist pig love letters.
What I AM saying is as I watched this commercial the other
night and thought back to my conversation with my Maureen
everything added up perfectly.
Mr Clean, in essence, is women's ideal
Night in Shining armor. He taps into what every woman
desires ... a big strong, stud that cleans.
So its only fitting that the company use him over and
over again. And make him their primary spokes person
for years and years.
Think about this.
He's a strappin lad who has the skills to scrub the grills.
Why not do this with a real person.
Well, it may come across as the woman
is cheating on her husband. Cleaning guy shows up
and they get real close. No way. Wouldnt work. The audience
will allow a dreamy cartoon guy that resides
in every woman's head. But NOT
a real soap opera type flesh and blood stud.
Bottom line: this is one way of utilizing your
cartoon to create better rapport with your audience.
There are many more instances
where cartoons are more beneficial to use
Mainly because they differentiate yourself from
A quick example is the Schwab investment commercials
where its a real person talking and has been converted into a cartoon.
If you've seen these you instantly know what I am talking
about. When I see a Schwab commercial you know
right away its a Schwab product.
If you want a cartoon to instantly separate you
from the mass internet sites out there, then you have
come to the right place.
Simply fill out the Free Charismatic Cartoon Consultation page below
and we'll take it from there.
My customers understand they get much more
than a cartoon. They receive all the years of studying
the psychology and branding behind them as well.
I look forward to bringing to life you own persona to create
instant rapport with your audience.
Hmmm, I wonder what that would look like?
The Godfather of Cartoon Marketing
Author of The Art of Selling Using Cartoons