How to Create a Marketing Character That Sticks
Want a way to connect with your visitors
so that they come back for more and spread
the word to their friends and family about
And essentially, giving you FREE advertising?
Well, let me introduce you to something called a Meme.
Rhymes with GREEN. Now, there are a couple different meaning
for this word but I’ll cover how it relates to your marketing.
A "meme" is defined in the dictionary as -- "A unit of cultural information transferable from one mind to another."
What does this mean, exactly, and why is it relevant to your business?
Let's play a quick game to further explain a "Meme".
Can you guess the product line each of
these characters below promotes?
Bet you can.
Let's give it a shot.
What product do you think of when I say (the annoying) Energizer Bunny?
Or how about the Jolly Green Giant?
The Michelin Man?
Or the Pillsbury Dough Boy?
I'm willing to bet that you named all the above characters and their perspective products right on the money.
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If not, here they are:
E.B. = Batteries
J.G.G. = Canned and frozen veggies
P.D.B.= Baking goods
If you answered all the above correctly
you are not alone. These characters
have been burned into our memory.
These are examples of what I call
Lets break down each one above and analyze what more we find.
For one, each character represents its product's benefit.
E.B. = This bunny is a symbol of never-ending energy.
So it keeps on going and going. They even put that as the tag in the ads. Although annoying, it works
to lock the message of good quality batteries to Energizer in our
J.G.G. = The color green represents supreme health: strength and
So the giant character subliminally shows that when you eat correctly
- you get big and strong
almost Popeye-like. You could NOT have the Leprechaun from
Lucky Charms doing any work for Betty Crocker. Too wimpy of
M.M. = The man is made up of a series of tubes. The tubes that create
the Michelin Man also represent the quality of ride you will receive
with the tires. Almost as if you were to roll him on his side
his body would float over each bump.
P.D.B. = What happens when you touch the belly of the Pillsbury
It makes a slight indent and then the character giggles. Hee, hee,
This character represents a fun experience when baking. Also,
the indent is a sign that your baked goods will always turn out soft and
And the most common denominator is that all of these memes listed
above are characters of some kind. Three out of four of them are
So what does this have to do with your business?
Time to get your meme created - like, YESTERDAY, Man (and Woman).
REASON BEING, once it’s created you can enjoy advertising at no cost,
generating lead after lead and sale after sale. Like a small
turns into a huge avalanche as it descends a mountain.
This email scratches the surface
on the topic. To find out more how any business can turn themselves
into a meme and make more money, grab my newest
book, "The Art of Selling Using Cartoons."
Side note: I just got an email from my publisher, and books will be arriving next week.
So I am not sure how long I will be able to hold the current pre-
Jump now and all I'll give you ALL FIVE bonuses with your package,
delivered by the postman to your doorstep.
One of those bonuses includes an incredible offer of over $1,500 in
discounts for working
with yours truly to create your own character and meme.
Do it now, before we sell out.
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