How to Make More Sales
Every entrepreneur has their own lemonade stand story.
I'll never forget when I heard the news
as a freshman footballer that my school,
Bowling Green, was going to face Ohio State
the upcoming year. We got the news as school
was letting out in May. A last second scheduling.
My mind raced. "Man, I get to play in the
Horseshoe against the team I grew up loving,"
I thought. This was a common thought
among my team members. And my mind did something else
other team members did NOT. It began thinking
of ways to capitalize financially on the situation.
I had taken a screen printing class earlier that year.
So I thought to make up t-shirts to sell to the team
and parents of the big day - BGSU vs. OSU.
I ended up selling a truck load
of shirts at our team picnic to parents
and players before our summer training
On the back of the t-shirt - I had
typed, "Respect all, fear none."
I do remember selling Kool-aid as a kid.
But my most cherished memories were selling
belly to belly with folks in unique ways
like the one described above.
Another memory was Spring Break.
Yes, a fun time was had by all.
But when everyone else was relaxing in their
rooms after a day of fun in the sun. I was out selling
Spring Break t-shirts to folks.
When most were planning the trip down
to FL and getting hotels lined up.
My mind was thinking... "Wow, I can hit 300 rooms
in one hotel in a matter of an hour if
I hustle." String a couple hotels together
and I am home free.
Come time, to sell and I hit a number of
rooms and did quite well. I could have done
better if I did NOT just have designs
for one university. Make 'em more general.
However, I never
would have learned that if I didnt take a shot.
Although these experiences did not make
me a milliuhnaire, they set the foundation for
education in the school of hard knox selling.
I recently was at a seminar in Nashville. I was amoung
30 or so other vendors to sell and promote our goods.
I was on the phone with a client yesterday
and found out I was the ONLY one at the show
with order forms to capture credit card
"What. That cant be."
"Yep." he said.
Now how can you be at a trade show,
seminar with no order forms.
The logic didnt make sense to me.
That meant these folks went there
without any intent to close
That simply ludicrous. How can you be in business
and have 1,300 hungry buyers - who are interested
in your services and ready to pull out there credit cards
and invest immediately - and never intend to sell them anything.
Contrast that with the Godfather of Cartoons approach.
I gathered leads. I gathered orders and made a pretty penny
doing so. There was NO sign of a slowing economy.
So maybe the Godfather of Cartoon should
change his title to the Godfather of Common Sense Selling.
If you are in business and want to grow. You got to want it.
You cant blame the economy. You cant blame your spouse
holding you back, You cant blame the competition.
You have to hold the mirror up and say, "Did I do everything in my power today to make more sales."
"Did I do everything in my power to think differently than
my competition to attract more business my direction."
Your business never stays the same. It either gets better
or gets worse. How you react and adjust to market fluctuations
and turbulence - ultimately determines the fate of your business.
I have a friend who got crushed by the mortgage implode-a-tion.
Like that word. Yet, he is creatively thinking of new ways to
generate the same income he once made.
And when it is all over he will stand to make even more
than he did at the height of the mortgage boom.
If you want to make more sales, go out and make it
happen. And ALSO expect to make them. Expect to have
people signing up for your services. Not like the doo-doos
at the recent conference.
Do it now.
The Godfather of Cartoons